Objectify
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We judge objects as soon as we see them
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Object speaks about who designed/manufactured it
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First emperor of china – waging war to colonize
o
Each of archers made their own arrows so they
couldn’t share arrows
o
Standardized design of arrows so each arrow
would fit any bow
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From the moment we wake up everything we see has
been designed one way or another
o
Every object has a story
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Japanese toothpick
o
Serrated edge that you can break off to show it
was used and can be a stand for it
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“Every object tells a story, if you know how to
read it.” –Henry Ford
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design tries to understand people and what their
needs are
o
my thoughts: I like psychology too and almost
majored in it so that’s cool
o
look at the extremes so if you understand
extremes, the middle will take care of itself
·
Betsy’s pealer and Sam’s idea
o
Making it work for people with arthritis = good
for everybody
o
Rubberized bicycle grip
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Starting out a project
o
Look at how the object is wrong
o
Develop models
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Physical and digital
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CAD – computer added design to make digital
o
Rapid prototyping
o
“lets put great design into every day things and
make these gadgets work better”
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without people thinking about it
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Dieter Rams
o
Design bonsai trees
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So birds can fly in
o
Designing nature
o
Design is positive when clear and understandable
o
American company that takes design seriously –
Apple
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Products give a very clear sense of the people
who designed it and made it
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Apple/Design as a story
o
First imac
o
Think how do we connect to the product
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Gets design out of the way
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Not just arbitrary shapes, feels almost
undesigned
o
Macbook air creation
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Push themselves on – can we do the job of six
parts with one
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1 part provides so much functionality and
enables product
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important in a product to have a hierarchy
§
an indicator has a value if it is indicating
something but if it isn’t indicating something, it shouldn’t be there
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design moving from tangible to intangible
o
creates conflicts within design
o
3 phases of modern design
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looking at the design in a formal relationship
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form begets form
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symbolism and content of what you’re dealing
with
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the rituals that make up using things
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cultural symbolism
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looking at design in a contextual sense
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looking at human and object relationship
o
cone vacuum
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unobtrusive
o
dyson vacuum
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color introduced to it to articulate the various
components of the vacuum
o
rhumba
§
relationship is to room it is cleaning, not to
humans
§
bionic hamster
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attach hamster to it and hamster moves it
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Design’s Relationship to form
o
Design is creating an environment that makes
people feel good
o
Removing anything that is unnecessary to create
unity instead of discord
§
Close to composing music
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Designing new things
o
Satisfaction motivates us
o
Goal as a designer is to look into the future
and see what is going to happen and not what has happened
o
Design should be trying to offer products that
you want to keep and that you feel will stand the test of time
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Design as an enterprise
o
Design has become a way for companies to add
value and charge more money for it
o
Things will be marketed in terms of design in
the future
o
Elitism and the idea of design
o
Target
§
Influenced pop culture thinking about influence
and culture of design
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Good design distinguishes you and is a mark of
progress
·
Knowing it sets you apart as modern
§
Target lets you buy into good design and good
taste easily
o
Good design comes from the need of companies to
make more stuff and the reasons why people will buy them
o
Why we wont new things
§
Can do something different
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Focused on now
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Not focused on forever
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Making new now look like then so people will buy
the new now?
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Cars
o
Cars are frozen in time so the observer can look
at it and put motion in it by the way you scan it
o
Has to be a reflection of motional energy
o
Cars have a face
§
One expression forever
o
Challenges of car design
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Assessing what cars will mean in the future
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Will they be an expression of yourself or fade
into the background as just a mode of transportation
o
Real audience is ourselves – why is this the
right car for me? – making a statement to yourself about yourself
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Mass Production of Design - Karim Rashid
o
Using industry to produce serialized goods
o
Techno organic world – organic but using new
technologies
§
Physical interpretation of the digital age
o
Archetypes
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Cameras
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Film designs the shapes of the camera but our
cameras don’t use film anymore so why are they still rectangles?
o
70% of the world is uncomfortable
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Interaction Design – (name by) Bill Moddridge
o
Obsessive sketch
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When the poets statements are obviously visible
the audience may become uncomfortable
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Audience wants to be drawn into the poet’s world
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Things are most natural when you don’t think
about them
§
Designers need to be plugged in to natural human
behavior
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Sustainability
o
Trying to produce more and more stuff that we
need and don’t need
o
Creating for 10% of people who don’t need more
stuff when the other 90% are trying to afford to meet basic needs
o
Have to also design a way that products can be
disposed of in an environmentally friendly way
o
Most of what you design ends up in a landfill
somewhere
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Doesn’t really occur to us as a society but now
to be a designer you have to be aware of it
o
If shelf life is less than 11 months than it
should be easily disposable
o
What we do is not how we create the individual
design, but what happens after it is done and people have used it
o
Thomas Overthun
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Toothbrush
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Small object creates a big piece of landfill
only months after it is created
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Trying to use one handle your whole lifetime
o
Just replace heads
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Design is a way to systematically ______
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Design uses mind maps
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Jane Fulton Suri
o
Looking at people for inspiration
o
Trying to make an empathic connection with
people in their context
o
People are not satisfied with what they buy,
they change them for their own use
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Designers as the intellectuals of the future
o
Designers designing scenarios based on objects
that help people understand the consequences of their actions
o
Robots
§
As devices become more intelligent make the
objects dependent on humans
o
Design connects the world
o
Designers are far removed from the object
§
Object designed in another country
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Makes the object seem too easy and too
superficial
o
Most meaningful objects are the objects that
matter and tell your story
Our group chose a jump rope for our object.
We first looked at the object and and decided what we did and did not like about it. We decided that the handles and rope were too flimsy, it was not easily portable, and was it was not long lasting or durable.
This is our mind map which we used to think of ways the jump rope was bad and ways it was good.
