Poster+ Revised Campaign 2

The following is an annotation and publicity campaign for the poster Failure to Execute Minimal Assistance by Scott Laserow about the government's poor handling of Hurricane Katrina and the events following it. The campaign is "Katrina:" with phrases following it such as "Katrina: How Many Could Have Been Saved?" "Katraina: Who is Responsible?" and "Katrina: How Much Could Have Been Saved?" The campaign is meant to cover a wide range of the public to bring more awareness to this event, the more reached the better to create empathy for an event that happened ten years ago. The shocking photos are meant to create pathos and the facts and figures are meant to create ethos, growing empathy in the viewer.

Graphic advocacy poster by Scott Laserow - the following annotations are meant to give the public a more in depth knowledge the poster addresses. 

Business Cards

These business cards could be found either next to the poster or in places like grocery stores, banks, leasing offices, hospitals, or other places related to the specific card. On the business cards is a promotion to visit the app Discover Katrina.

Billboards

These billboards would be found independently of the graphic advocacy poster and are intended to inspire viewers to learn more by downloading the app.

 

** App Link**

This app could be downloaded as advised by the business cards and billboards. The app provides more extensive information for those who have seen the business cards and billboards and want to know more.