Poster+ Final Products

Project Statement:

Through my annotations and publicity campaign for the poster Failure to Execute
Minimal Assistance by Scott Laserow I deepened the audience's understanding about
the government's poor handling of Hurricane Katrina and the events following it. I did this through giving basic information and statistics in the form of business cards and billboards.
I also offered further, more detailed, information about the finger pointing the government and media did in an app advertised on both the business cards and billboards. The campaign slogan is "Katrina:" with phrases following it such as "Katrina: How Many Could Have Been Saved?" "Katrina: Who is Responsible?" and "Katrina: How Much Could Have Been Saved?" The campaign is meant to cover a wide range of the public to educate them and bring more awareness to this event. The more reached and the more often the campaign is seen the more relevant an event that happened ten years ago will become. The shocking photos on each piece are meant to create pathos and the facts and figures are meant to create ethos through logic, growing empathy in the viewer. Each piece has a combination of both black and white photos and facts about those affected by Hurricane Katrina or the government's response to it. The business cards which appear next to the poster as well as in places like banks, hospitals, and rental offices correlating with the fact on the card advertise the app where more extensive information can be found. The billboards also advertise this app.

Walk Through: 

Scenario 1

These billboards would be found independently of the Graphic Advocacy events and are meant to encourage viewers to visit the app and learn more about the issue. 

Once the viewer has seen the billboard they may also download the app for more information and could also recommend or show the app to others, reaching more of the public through these three installations. 

Scenario 2 

In the Graphic Advocacy expo the business cards could be found next to the poster. The four different business cards would be stacked alternately so if a viewer picked up one and saw that the next one is different they may pick up more than one to share.

Each business card features a different fact. These cards could also be found in banks, hospitals, leasing offices or realtor offices in correlation with each card to spread
more awareness.

Once the viewer has picked up the business card they may later download the app for more information. The app features information labeled "What they did' vs. "What they said" giving more information and insight about those in the government figures involved in the fiasco.

**App Link for Computer**

**App Link for Phone**

The black and white in this app is meant to signify the "he said" "she said" involved in this issue and the red hand graphics are meant to signify the finger pointing the government and media did in relation to this issue. The app is also meant to be slightly confusing, taking the viewer through a loop of finger pointing and government figures, simulating the loop and the confusion the media and government made the American people go through when trying to make sense of whose shoulders this issue rested on.