Poster+ Revised Campaign

The following is an annotation and publicity campaign for the poster Failure to Execute Minimal Assistance by Scott Laserow about the government's poor handling of Hurricane Katrina and the events following it. The campaign is "Katrina:" with phrases following it such as "Katrina: How Many Could Have Been Saved?" "Katraina: Who is Responsible?" and "Katrina: How Much Could Have Been Saved?" The campaign is meant to cover a wide range of the public to bring more awareness to this event, the more reached the better to create empathy for an event that happened ten years ago. The shocking photos are meant to create pathos and the facts and figures are meant to create ethos, growing empathy in the viewer.

Graphic advocacy poster by Scott Laserow - the following annotations are meant to give the public a more in depth knowledge the poster addresses. 

** App Link**

Next to the poster would be a scan-able QR code leading a link to download the app. 

Business Cards

These business cards could be found either next to the poster or in places like grocery stores, banks, leasing offices, hospitals, or other places related to the specific card. On the business cards are links to both the website and app.

Website

This website could be found through a link next to the poster, on the business cards, or on the billboards. The site provides extensive information for those who see the other applications with more basic information and want to know more.

Billboards

These billboards would be found independently of the graphic advocacy poster and is intended to inspire viewers to learn more by going to the website or downloading the app.