Poster+ Iterations of Products

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Poster+ Revised Campaign

The following is an annotation and publicity campaign for the poster Failure to Execute Minimal Assistance by Scott Laserow about the government's poor handling of Hurricane Katrina and the events following it. The campaign is "Katrina:" with phrases following it such as "Katrina: How Many Could Have Been Saved?" "Katraina: Who is Responsible?" and "Katrina: How Much Could Have Been Saved?" The campaign is meant to cover a wide range of the public to bring more awareness to this event, the more reached the better to create empathy for an event that happened ten years ago. The shocking photos are meant to create pathos and the facts and figures are meant to create ethos, growing empathy in the viewer.

Graphic advocacy poster by Scott Laserow - the following annotations are meant to give the public a more in depth knowledge the poster addresses. 

** App Link**

Next to the poster would be a scan-able QR code leading a link to download the app. 

Business Cards

These business cards could be found either next to the poster or in places like grocery stores, banks, leasing offices, hospitals, or other places related to the specific card. On the business cards are links to both the website and app.

Website

This website could be found through a link next to the poster, on the business cards, or on the billboards. The site provides extensive information for those who see the other applications with more basic information and want to know more.

Billboards

These billboards would be found independently of the graphic advocacy poster and is intended to inspire viewers to learn more by going to the website or downloading the app.

P1 Cereal Box Explorations

The following boxes are my first computer explorations of cereal box concepts.

Order/Energy

Refinement

 

Order

 

Energy

Energy

 

Confidence

 

Organization

  Confidence

Alternative Hierarchy, Energy

Poster+ App Changes

I have changed the click-able icons in my app to hands, highlighting the finger pointing the government did or a four pronged structure to serve as a "moral compass."



**App link - hand icon**


**App link sample - moral compass**

Poster+ User Testing Business Card

Product:  

Method of Testing: Observe user interacting with the products and ask follow up questions.

User: Ty Miller, age 19, Business Major


Observation Notes:
- Typos


Questions: 

1. Do you like it? Why/why not?
I like the front, but why is it a business card confuses me, but I like how it looks. Why is it so small?

2. What don't you like about it?
Whats the point? I got this business card about an event 8 years ago. Its not relevant to me, and no further action is asked for. I would probably just end up throwing it away unless I just liked how it looks because I got what I needed from it

3. How hard/easy is it to use?
Easy

4. What caught your eye/what did you see first?
The big red numbers, then the pictures, and then the death toll text

5. How did it make you feel?
Not sad really, it just made me think

6. Do you have any suggestions?
The letters are spread too far apart, its kind of hard to read

7. What do you think it means?
Its an informational card that's supposed to make you sad

Poster+ User Testing - App

Product:  

**Link to App**



Method of Testing: Observe user interacting with the products and ask follow up questions.

User: Ty Miller, age 19, Business Major


Observation Notes:
- A lot of text, seems daunting
- Confusion about arrows
- Confusion about loop
- Clicks through
- Mild Frustration - "I don't like it"


Questions: 

1. Do you like it? Why/why not?
No - "It's confusing and honestly unless it was explained, it just comes across as wrongly programmed, or having the wrong links"

2. What don't you like about it?
I like how it is a different page for every topic

3. How hard/easy is it to use?
Very hard 9.4/10

4. What caught your eye/what did you see first?
Red arrows, they look clickable

5. How did it make you feel?
Information: kind of nothing
Graphics: negative/somber
Interaction: confusing and annoying

6. Do you have any suggestions?
The loop takes away from the point, put a higher emphasis on the text

7. What do you think it means?
If I looked at this app I would take away confusion and also the information

Poster+ P1 and P2 Pair THREE

I have paired a billboard which gives quick facts on Hurricane Katrina and offers a link to a website which provides a more in depth look at the issue. I paired these to raise awareness in the general public, through the billboard, and give more information to those who are interested in the issue, through the website.

Variation

 

This billboard is meant to bring awareness to the issues surrounding the way the government handled Hurricane Katrina through presenting facts and asking who is responsible. The billboard also offers a URL for the following website, giving the public access to more information on the issue. The graphics are meant to convey the somberness and seriousness of the issue and present the facts in a visually interesting way.

 

This website is meant to give extensive information on the government's slow reaction to Hurricane Katrina as well as present the bare facts of the issue. The graphics are meant the somberness and seriousness of the issue and present the facts in a visually interesting way.

Poster+ P1 and P2 Pair TWO

I have paired a box which gives quick facts about the government's negligence in the handing of Hurricane Katrina with a timeline of those facts which gives a clearer idea of how long these events were drawn out.

 

This box would be a fold-able takeaway next to the poster giving quick facts about the governmental negligence involved in hurricane Katrina. The box is intended to communicate the inadequacy of governmental action through its small size and text. The inside box may also say "see refreshment table" to highlight the bureaucratic red tape that hindered the government by having the box be empty and having the user go through extra effort to find an essential provision - water - leading to the water bottles which are in short supply. This small box could be set on a desk etc. to remind the user of the issue and become a talking point.

 

The timeline is intended to give users a better understanding of how long of a period of time these events were drawn out over. The graphics are intended to communicate the water covering New Orleans in many layers. This product would be found at the refreshments table or a few would be on a table next to the poster. The water bottle could be reusable and so would get the word out about this issue and be a reminder and talking point for the user.