Cocoawayfinding Response

            The Cocoawayfinding website by Kitty Hong outlined a list of guidelines for signage, orientation tools, directional information, destination information, and situation and object identification. It stressed using familiar and user-friendly icons, which our group employed by using widely acknowledged food icons such as a sushi roll, the pizza hut logo, a steaming coffee cup, and others.

            The website suggested that text and graphic devices be consistent throughout the situation. Our group used the same fork and knife sign consistently to guide pedestrians through our pathway. The path was not large enough to require the help of a map, but the website suggested tilting maps to make sure that they are legible to all heights and adding a consistent “you are here” symbol, which I found interesting because it is an easy concept, yet many places I have been do not utilize this technique.

            For directional information the website suggested using words for up or down as apposed to arrows to eliminate confusion as well as a consistency of arrow styles. Using the red tape to lead into the building eliminated a need for arrows leading down the stairs and we kept the arrows inside consistent. The website also suggested using outdoor signage and signage when the location is reached, which we employed through adding The Underground logo at the beginning of the pathway and keeping the logo at the end of the pathway.

            This website gave helpful tips and guidelines for beginners in wayfinding in an easy to use and apply format.