Poster+ Final Products

Project Statement:

Through my annotations and publicity campaign for the poster Failure to Execute
Minimal Assistance by Scott Laserow I deepened the audience's understanding about
the government's poor handling of Hurricane Katrina and the events following it. I did this through giving basic information and statistics in the form of business cards and billboards.
I also offered further, more detailed, information about the finger pointing the government and media did in an app advertised on both the business cards and billboards. The campaign slogan is "Katrina:" with phrases following it such as "Katrina: How Many Could Have Been Saved?" "Katrina: Who is Responsible?" and "Katrina: How Much Could Have Been Saved?" The campaign is meant to cover a wide range of the public to educate them and bring more awareness to this event. The more reached and the more often the campaign is seen the more relevant an event that happened ten years ago will become. The shocking photos on each piece are meant to create pathos and the facts and figures are meant to create ethos through logic, growing empathy in the viewer. Each piece has a combination of both black and white photos and facts about those affected by Hurricane Katrina or the government's response to it. The business cards which appear next to the poster as well as in places like banks, hospitals, and rental offices correlating with the fact on the card advertise the app where more extensive information can be found. The billboards also advertise this app.

Walk Through: 

Scenario 1

These billboards would be found independently of the Graphic Advocacy events and are meant to encourage viewers to visit the app and learn more about the issue. 

Once the viewer has seen the billboard they may also download the app for more information and could also recommend or show the app to others, reaching more of the public through these three installations. 

Scenario 2 

In the Graphic Advocacy expo the business cards could be found next to the poster. The four different business cards would be stacked alternately so if a viewer picked up one and saw that the next one is different they may pick up more than one to share.

Each business card features a different fact. These cards could also be found in banks, hospitals, leasing offices or realtor offices in correlation with each card to spread
more awareness.

Once the viewer has picked up the business card they may later download the app for more information. The app features information labeled "What they did' vs. "What they said" giving more information and insight about those in the government figures involved in the fiasco.

**App Link for Computer**

**App Link for Phone**

The black and white in this app is meant to signify the "he said" "she said" involved in this issue and the red hand graphics are meant to signify the finger pointing the government and media did in relation to this issue. The app is also meant to be slightly confusing, taking the viewer through a loop of finger pointing and government figures, simulating the loop and the confusion the media and government made the American people go through when trying to make sense of whose shoulders this issue rested on.
 

Poster+ Revised Campaign 2 User Testing

User: TC Heller

Product: Billboards

Method of Testing: Taped Billboards on wall and asked user to consider them in the context of driving on a highway.

Questions: 

1. Do you like it? Why/why not?
I think it is thought provoking. I would think okay where did they get their numbers?

2. What don't you like about it? Why?
It was a long time ago. I think it was a case and point and lesson learned. I guess these billboards would just serve as a reminder.

3. How hard/easy is it to use?
I'd see it and take it for what it is and drive on. Its a hmmm.. and drive on at this point because I place blame on local government. It should be a real sigh to impact the people in Louisiana in power.

4. What caught your eye/what did you see first?
The word Katrina

5. How did it make you feel?
It made me feel like well they could've been better prepared, but it was a long time ago.

6. Do you have any suggestions?
Use a color you can see better instead of red, the numbers are hard to see.

7. What do you think it means?
Be prepared

8. Would you go to the app it advertises?
No because I already know as much as I need to about the issue.

Product: Business cards

Method of Testing: Taped Failure to Execute Minimal Assistance poster to the wall and had the business cards next to it and explained the situation of going to a graphic advocacy art exhibit and seeing the business cards next to them for the taking.

Questions: 

1. Do you like it? Why/why not?
I think its the local people that cause their own problem. The cards are very interesting and thought provoking, but I see the issue as more than just FEMA.

2. What don't you like about it? Why?
(Answered above)

3. How hard/easy is it to use?
Easy

4. What caught your eye/what did you see first?
That they were very similar to the billboards I had seen before.

5. How did it make you feel?
Like someone is blaming FEMA for everything

6. Do you have any suggestions?
The writing is too small for me

7. What do you think it means?
Blame FEMA

8. Would you take one and potentially share it?
I would probably take one, keep it, and throw it away because I don't believe its all FEMA's fault.

9. Would you go to the app mentioned on the card?
I wouldn't but someone that is interested might

Product: App

**App link**

Method of Testing: Explained the scenario of seeing the business cards or billboards and continuing on to the app to find out more

Observations: Didn't know fingers were buttons. "Can't go back, that's a problem."

Questions: 

1. Do you like it? Why/why not?
I like how it is put together. Its just a matter of I understood different facts and would have to check facts.

2. What don't you like about it? Why?
The size of the print, and how much there is

3. How hard/easy is it to use?
Fairly easy, but I can't go back

4. What caught your eye/what did you see first?
Fingers

5. How did it make you feel?
Angry at politicians

6. Do you have any suggestions?
No

7. What do you think it means?
They were unprepared

User: Sally Heller

Product: Billboards 

Method of Testing: Taped Billboards on wall and asked user to consider them in the context of driving on a highway.

Questions: 

1. Do you like it? Why/why not?
Yes I like the color scheme, the black, white, and red

2. What don't you like about it? Why?
The copy. The families displaced. Does that mean broken apart? With the how many could've been saved copy I'm not sure if its legible. Also the small red text is hard to read.

3. How hard/easy is it to use?
With that many words you may have to see it a few times if you are the driver

4. What caught your eye/what did you see first?
The word Katrina

5. How did it make you feel?
Sad - definitely felt empathy

6. Do you have any suggestions?
(answered previously in question 2)

7. What do you think it means?
Why weren't they evacuated sooner?

8. Would you go to the app it advertises?
I think if I just saw that I wouldn't do anything but if I saw a whole campaign, then maybe

Product: Billboards

Method of Testing: Taped Failure to Execute Minimal Assistance poster to the wall and had the business cards next to it and explained the situation of going to a graphic advocacy art exhibit and seeing the business cards next to them for the taking.

Questions: 

1. Do you like it? Why/why not?
Yes, very much, the photos really tell a story

2. What don't you like about it? Why?
I can't really read the small red text

3. How hard/easy is it to use?
Pretty easy - Just to pick up a card rather than a big pamphlet is nice

4. What caught your eye/what did you see first?
The numbers

5. How did it make you feel?
Sad again

6. Do you have any suggestions?
Fewer words

7. What do you think it means?
Why did this happen?

8. Would you take one and potentially share it?
Maybe to learn more, yes. I would be more likely to explain it and tell about the app than give someone the card

9. Would you go to the app mentioned on the card?
I would probably just Google it. I just don't want to download every app

Product: App

Method of Testing: Explained the scenario of seeing the business cards or billboards and continuing on to the app to find out more

Observations: "I like the black and red. Red makes me think of death."
  Seems slightly confusing

Questions: 

1. Do you like it? Why/why not?
I like the black white and red. I like the title on its side and the photos and the separation of the copy (typography)

2. What don't you like about it? Why?
the scrolling is confusing

3. How hard/easy is it to use?
Its a little confusing

4. What caught your eye/what did you see first?
The graphics

5. How did it make you feel?
Frustrated

6. Do you have any suggestions?
Change the scrolling

7. What do you think it means?
How can we prevent that from happening in the future?

8. Would you recommend the app to others?
Yes, its very descriptive

 

 

User: Blake Heller

Product: Billboards 

Method of Testing: Taped Billboards on wall and asked user to consider them in the context of driving on a highway.

Questions: 

1. Do you like it? Why/why not?
I don't really like it because the subject sucks, but it could definitely stopped people

2. What don't you like about it? Why?
Too much to read

3. How hard/easy is it to use?
Its too much to read unless it was maybe in cities where people are walking around 

4. What caught your eye/what did you see first?
Red letters then Katrina

5. How did it make you feel?
Saddened

6. Do you have any suggestions?
Simplify, people know enough that you could just put the numbers and Katrina and the app and maybe make the numbers bolder

7. What do you think it means?
Raising awareness

Product: Billboards

Method of Testing: Taped Failure to Execute Minimal Assistance poster to the wall and had the business cards next to it and explained the situation of going to a graphic advocacy art exhibit and seeing the business cards next to them for the taking.

Questions: 

1. Do you like it? Why/why not?
No because its already been solved. We need to focus more on helping now for citizens of new Orleans. I would add a call for action, maybe a charity for each card.
"Kinda cool, good pictures"

2. What don't you like about it? Why?
(answered in previous question)

3. How hard/easy is it to use?
Easy, but the type is too small on the bottom

4. What caught your eye/what did you see first?
The red lettering

5. How did it make you feel?
Like I need an option of what I can do

6. Do you have any suggestions?
(previously stated)

7. What do you think it means?
Its facts and figures

Product: App

Method of Testing: Explained the scenario of seeing the business cards or billboards and continuing on to the app to find out more

Observations:"The design looks good, but what do you want me to do?"

Questions: 

1. Do you like it? Why/why not?
The design

2. What don't you like about it? Why?
No call to action

3. How hard/easy is it to use?
Easy

4. What caught your eye/what did you see first?
Fingers

5. How did it make you feel?
Same thing as the others

6. Do you have any suggestions?
Call to action

7. What do you think it means?
Creating awareness

Poster+ Revised Campaign 2

The following is an annotation and publicity campaign for the poster Failure to Execute Minimal Assistance by Scott Laserow about the government's poor handling of Hurricane Katrina and the events following it. The campaign is "Katrina:" with phrases following it such as "Katrina: How Many Could Have Been Saved?" "Katraina: Who is Responsible?" and "Katrina: How Much Could Have Been Saved?" The campaign is meant to cover a wide range of the public to bring more awareness to this event, the more reached the better to create empathy for an event that happened ten years ago. The shocking photos are meant to create pathos and the facts and figures are meant to create ethos, growing empathy in the viewer.

Graphic advocacy poster by Scott Laserow - the following annotations are meant to give the public a more in depth knowledge the poster addresses. 

Business Cards

These business cards could be found either next to the poster or in places like grocery stores, banks, leasing offices, hospitals, or other places related to the specific card. On the business cards is a promotion to visit the app Discover Katrina.

Billboards

These billboards would be found independently of the graphic advocacy poster and are intended to inspire viewers to learn more by downloading the app.

 

** App Link**

This app could be downloaded as advised by the business cards and billboards. The app provides more extensive information for those who have seen the business cards and billboards and want to know more.

P1 Cereal Box Explorations 2

The following boxes are further refinements and exploration on a previous three boxes, and experimentation on a fourth box.

 

Iterations: