1. What are the advantages of a multiple column grid?
Flexible formats for publications.
2. How many characters is optimal for a line length? words per line?
60 characters per line, 12 words per line
3. Why is the baseline grid used in design?
So everything lines up evenly across the whole page or spread.
4. What are reasons to set type justified? ragged (unjustified)?
Justified makes the page flow smoothly, ragged can be used depending on where you place
the text.
5. What is a typographic river?
Gaps in your type setting that appear to run through the whole paragraph of text.
6. What does clothesline, hangline or flow line mean?
An area across the top of the page that is reserved for images and captions, and body text can
"hang" form a common line.
7. What is type color/texture mean?
How dense or heavy the text appears on the page.
8. How does x-height effect type color?
X Height is the difference between the lines. This can make the type
color look less dense or
more dense if the X Height is large. Or vice versa.
9. What are some ways to indicate a new paragraph. Are there any rules?
Indent - use 3 spaces or the tab key
Double Space between paragraphs - indent the first paragraph
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