Monday, September 8, 2014

Paul Rand








Paul Rand, August 15, 1914 – November 26, 1996, was an American art director and graphic designer, as well as one of the first American commercial artists to embrace the Swiss Style of graphic design. He was best known for his corporate logo designs for companies such as IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’s NeXT. He attended Pratt Institute, Parsons The New School for Design, and the Art Students League of Yale University. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.

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