Paul Rand, August 15, 1914 – November 26, 1996, was an
American art director and graphic designer, as well as one of the first
American commercial artists to embrace the Swiss Style of graphic design. He
was best known for his corporate logo designs for companies such as IBM, UPS,
Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’s NeXT. He attended
Pratt Institute, Parsons The New School for Design, and the Art Students League
of Yale University. Rand was inducted into the New York Art Directors Club Hall
of Fame in 1972.
No comments:
Post a Comment