Most adults said that they rarely used jump ropes, with the exception of Ben, age 23, who claimed that he uses them “probably once every five years.” When asked what could make the rope better or encourage them to use it Shiela, age 63, suggested a rope made of wooden links and Ben stated that if there was a jump rope party he “would be down.” Bryan, bodybuilder, age 19, suggested that if the rope had lights and speakers he would consider using it after previously stating that he “never” uses jump ropes because he “doesn’t do cardio.”
The conclusion that our group reached after reviewing the interviews was that the quality, weight, balance, and length of the rope needed
to be improved. We also took Bryan’s suggestion into consideration
when thinking of ways to make the rope more appealing to young
adults. After reviewing these interviews, we decided to make young
adults our target audience.
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