Saturday, September 20, 2014

Behance

Check out my portfolio on Behance:  http://www.behance.net/carolineheller

Monday, September 8, 2014

Massimo Vignelli








Massimo Vignelli, January 10, 1931 – May 27, 2014, was and Italian designer who worked on an array of areas including, packaging design, houseware design, furniture design, public signage, and showroom design. He co-founded Vignelli Associates with his wife, Letta, and his personal motto was, “If you can design one thing, you can design everything.”
Vignelli was a Modernist and his work reflected simplicity through geometric forms. He received numerous awards including nine Honorary Doctorates, an AIGA Gold Medal, the first Presidential Design Award, presented by President Ronald Regan, and the Visionary Award from the Museum of Art and Design, New York.

Max Bill








Max Bill, December 22, 1908 – December 9, 1994, was a Swiss architect, artist, painter, typeface designer, industrial designer, and graphic designer. Bill was the most influential person on Swiss graphic design and was connected to the Modern Movement. He wanted to create art that represented the New Physics of the early 20th century and create objects so that the new science could be understood in the form of art.

Paul Rand








Paul Rand, August 15, 1914 – November 26, 1996, was an American art director and graphic designer, as well as one of the first American commercial artists to embrace the Swiss Style of graphic design. He was best known for his corporate logo designs for companies such as IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’s NeXT. He attended Pratt Institute, Parsons The New School for Design, and the Art Students League of Yale University. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.

Jan Tschichold









Jan Tschichold, April 2, 1902 – August 11, 1974, was a typographer, book designer, teacher, and writer. He converted to Modernist design principles in 1923 and became a leading advocate of modernist design. His most noted work Die neue Typographie was a manifest of modern design, which pushed only sans-serif typefaces. He also preferred non-centered design and advocated the use of standardized paper sizes for all print. He published a series of manuals on the principles of Modernist typography, which were influential in Germany. Later in life he moved towards Classicism and condemned Die nueue Typographie as too extreme and went as far as to condemned Modernist design in general as being authoritarian and fascistic.
Typefaces he designed include, Transit, Saskia, Zeus, and Sabon.

Piet Zwart







Piet Zwart, May 28, 1885 – September 24, 1977, was a Dutch photographer, typographer, and industrial designer. He was trained as an architect, but began graphic design projects when he was thirty-six. Although he had no formal training in typography he became a pioneer of modern typography and was well known due to his work for Nederlandse Kabelfabriek Delft and the Dutch Postal Telegraph and Telephone. His influences included Constructivism, Dada, and De Stijl. He was awarded the “Designer of the Century” award by the Association of Dutch Designers.