Jan Tschichold

Jan Tschichold, April 2, 1902 – August 11, 1974, was a typographer, book designer, teacher, and writer. He converted to Modernist design principles in 1923 and became a leading advocate of modernist design. His most noted work Die neue Typographie was a manifest of modern design, which pushed only sans-serif typefaces. He also preferred non-centered design and advocated the use of standardized paper sizes for all print. He published a series of manuals on the principles of Modernist typography, which were influential in Germany. Later in life he moved towards Classicism and condemned Die nueue Typographie as too extreme and went as far as to condemned Modernist design in general as being authoritarian and fascistic.

Typefaces he designed include, Transit, Saskia, Zeus, and Sabon.